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Atlantic Lottery Names Extreme Group Agency Of Record

Extreme Group has been named the agency of record (AOR) Atlantic Lottery, as part of and RFP process.

Scott McWilliam, Managing Director at the Atlantic Lottery says “We were looking for an agile and passionate partner to help us open up some really exciting new opportunities to help grow our business for Atlantic Canada. Every day we’re experiencing new changes, and far beyond just new media. So it was important that we partner with a team that can think about the business and not just advertising on a poster or in a TV spot. Extreme Group demonstrated a natural fit. They know the region really well and they bring lots of fresh strategic and creative fire-power.”

The win comes, in part, from a unique approach to servicing the business. Extreme is using a joint leadership team consisting of key members from both the Halifax and Toronto offices.