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Lights, Camera, Actions, Veritas Communications Renewed As CBC Public Relations AOR

CBCAfter the completion of a formal competitive bidding process, Toronto-based Veritas Communications has been renewed as the public relations agency of record for the Canadian Broadcasting Corporation.

“Veritas has been an exceptional partner since 2010, and we’re all very pleased to be able to continue working together to further build and enhance the brand of Canada’s modern public broadcaster,” said Bridget Hoffer, Executive Director of Communications, Marketing and Brand for CBC.

Veritas will continue to provide the CBC with strategic and creative counsel on key public relations initiatives, social media and influencer best practices, and support planning and execution of CBC’s anchor events and public engagement activities. The contract runs through March 31, 2015.