Hill+Knowlton Strategies Canada (H+K) has announced that they have been selected as the new agency of record for Whirlpool Canada. Whirlpool Canada’s portfolio of brands include Whirlpool, Maytag, KitchenAid and Jenn-Air in addition to Gladiator GarageWorks organization products.
As part of the new assignment, H+K will be handling a full range of public relations activities for Whirlpool Canada including media and blogger relations, product launches, community management and strategic event support.