Destination Cape Breton Selects Siren Communications As PR Agency Of Record

May 10, 2013


Cape Breton IslandSiren Communications has been selected to handle North American public relations activities for Desstination Cape Breton, the island’s tourism board.

As part of the assignment, Siren will focus on highlighting the region’s natural beauty, golf and active pursuits, culinary traditions and strong cultural heritage by carrying out a tactical public relations strategy. A series of media familiarization trips and individual visits will be organized over the course of the summer to highlight everything Cape Breton Island has to offer.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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