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Destination Cape Breton Selects Siren Communications As PR Agency Of Record

Cape Breton IslandSiren Communications has been selected to handle North American public relations activities for Desstination Cape Breton, the island’s tourism board.

As part of the assignment, Siren will focus on highlighting the region’s natural beauty, golf and active pursuits, culinary traditions and strong cultural heritage by carrying out a tactical public relations strategy. A series of media familiarization trips and individual visits will be organized over the course of the summer to highlight everything Cape Breton Island has to offer.