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Sleeman Selects Citizen Optimum As PR Agency Of Record

Just in time for the summer season, Sleeman Breweries has selected Citizen Optimum as its agency of record for national public relations and communications.  Citizen Optimum’s account team will be centered in Toronto, with significant integration of its Montreal and Vancouver offices.

Sleeman sought an agency partner through a competitive pitch, and has hired Citizen Optimum to implement national corporate communications activities, while also supporting individual brands through marketing communications. The Sleeman Breweries Ltd.  portfolio includes Sleeman, Sapporo, BC’s Okanagan Springs and Quebec’s Unibroue brands, Pabst Blue Ribbon and Old Milwaukee.