Bud Light Adds A Little “Sensation” With Teaser Campaign Before Huge Dance Event

April 25, 2013


Bud Lite_Sensation_DJ_1100x1500[1]Giving the fans a little tease of what’s to come on June 1st at the Rogers Centre, Bud Light launched a campaign yesterday to get fans ready for the dance event.  The dance event is call Sensation and will draw  thousands of music fans, have been patiently waiting to discover the DJs who will be taking the stage that night.

Bud Light also turned to Twitter using the hash tag #budlightsensation where it announced some of the DJs taking party in the event.  Artists were revealed one at a time once a certain threshold of mentions is met. The faster the targeted number of hashtags is reached, the faster the talent lineup was unveiled. This online challenge replicates the tension and release that dance music is known and loved for.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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