Venture Communications is taking a cue on one of the biggest trends to hit the communications industry as they have launched a added a dedicated Content Marketing team to its breadth of marketing capabilities. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Venture’s dedicated Content Marketing team will consist of:
- William Morassutti, Content Editorial Director. William’s career in editorial runs deep with past positions at TORO magazine, print and digital, where he served as Editorial Director and Editor-in-Chief. More recently, he worked as Editor of a lead non-fiction title for Doubleday Canada and Creative Director at Star Content Studios.
- Ali Kamran, Content Art Director. Ali brings over 15 years’ global experience with art direction, design and user experience. Ali comes to Venture from SALT Technologies.
- Hassan Rai, UX Architect. Bringing 12 years’ experience to the team, Hassan has worked on a variety of global clients in Denmark, Sweden, Pakistan and the U.S.
As we mentioned last week, Content Marketing has grown tremendously over the last year as a key way that brands are striving to communicate their message.