Mark McEwan Signs With Jenn-Air As Brand Ambassador

April 4, 2013


He’s a Chef, restaurateur, his own retail store, and now Mark McEwan has yet another job as a ambassador for the brand ambassador for luxury home appliance manufacturer Jenn-Air

“The decision to work with Jenn-Air was an easy one, since it is a brand that I have long admired,” says McEwan about the partnership. “Few brands can offer a true premium cooking experience at home that doesn’t sacrifice on aesthetics. Jenn-Air has mastered that balance between performance and design, and I look forward to helping the brand connect with consumers across Canada.”

Jenn-Air Mark McEwan

 

As the brand ambassador, McEwan will take centre stage in all Jenn-Air brand creative, digital and PR activations led by Red Lion, Jenn-Air’s agency of record. This includes a magazine advertisement that just hit newsstands. The advertisement shows Mark hosting a dinner party in a perfectly-designed Jenn-Air kitchen.  Looking confident and calm in the middle of what appears to be chaos, the headline reads “Precisely the evening Chef Mark McEwan had in mind”.

Consumers are invited to bring the print advertisement to life with Blippar, an image recognition phone app which turns images into augmented reality experiences. Once the advertisement is scanned, users will be instantaneously directed to a video of the exact dinner party shown in the print advertisement to see the action unfold. The message is clear, no matter how you look at it; it’s always perfect with Jenn-Air appliances.

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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