As they continue to round out their team in Montreal, Weber Shandwick has announced that Marie-Hélène Lagacé is joining the firm April 1 as Vice President. Marie-Hélène will contribute to the expansion of Weber Shandwick’s operations in Montreal and across Canada. Lagacé will report to François Taschereau, Executive Vice president and General Manager of the Weber’s Montreal office.
Marie-Hélène brings 14 years of experience in consumer communications, public affairs, and issues and reputation management. Since 2004 she has been at Molson Coors Canada as National Senior Director, Public Relations, with responsibility for protecting and enhancing the company’s reputation and that of its brands, and served as the primary spokesperson. She also spearheaded Molson Coors’ 225th anniversary celebrations. Lagacé began her career with schoolmaster.net in the UK and Canada, and then moved to the agency side with Porter Novelli Canada in 2001.