Canada Day International Selects Immedia As North American Agency Partner

Canada Day InternationalThis July, Canada will turn 146 and a very big celebration will be taking place around the globe, including the US and UK through live music, sport, art, culture, tourism, business and food and drink – to draw record attendance at a series of upbeat, high-style public and private celebrations for Canada’s birthday.

A special celebration will take place in New York City on June 29 and in London on July 1.  Here in Canada,Immedia has been selected as the agency of record working closely with UK agency, Katch, and Canada Day International to develop the Canada Day International brand and positioning, raising awareness of the events and partnership opportunities.

As well,  Immedia will support sponsorship efforts and manage media relations in North America.