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Toys “R” Us Canada Names Paradigm Public Relations As AOR

Toys R UsToys”R”Us, Canada’s leading toy and juvenile products retailer, has retained Paradigm Public Relations as its Canadian public relations agency of record for the Toys“R”Us and Babies“R”Us brands.

“We selected Paradigm Public Relations due to the agency’s strong creativity and demonstrated expertise in reaching our target audience,” says Liz MacDonald, Vice President, Marketing and Store Planning, Toys“R”Us. “Paradigm’s experience in communicating with moms and its ability to deliver results for both traditional media and social media campaigns makes them an excellent partner for us.”