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Toronto General & Western Hospital Foundation Names Zeno Group AOR For Grand Cru Culinary Wine Festival ’13

 

Toronto General & Western Hospital FoundationToronto General & Western Hospital Foundation, which raises funds for research, education and the enhancement of patient care, has announced Zeno Group Canada as the public relations agency of record (AOR) for its ninth annual Grand Cru Culinary Wine Festival 2013. Zeno Group Canada will immediately assume responsibility for public relations efforts related to the Festival that has raised more than $11.4 million since its inception in 2004.

This year, proceeds raised at the Festival will benefit the both the Peter Munk Cardiac Centre, and the McEwen Centre for Regenerative Medicine, where funds will be directed to heart, arthritis, vision and diabetes research.


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