Move Over Hump Day, “Metro Day” Comes To H&M Stores Across Canada

March 7, 2013


H&M Metro DayAs part of their latest cross promotion campaign, national daily newspaper has proclaimed March 6th as “Metro Day” at H&M stores in Halifax, Montreal, Toronto, Edmonton, Calgary and Vancouver.

The promotion builds upon the success of last September’s and gives Metro readers an exclusive 25-per-cent discount on one item of their choice at any H&M store across Canada.

The deal is simple: shoppers only need to share that they’ve read Metro by showing their copy of the paper or the Metro app on their phone.

Metro Day’s planned promotional support includes:

  • Full page ads on March 4-5-6 in Metro copies in the six markets.
  • Metro promoters around flagship stores in Vancouver, Toronto and Montreal on March 6.
  • Homepage takeover on metronews.ca on March 6.
  • Geo-fenced mobile banners.
  • e-blast to 34,500 Club Metro members, and communicated to 167,000 followers on Facebook, Twitter and Foursquare

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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