The promotion builds upon the success of last September’s and gives Metro readers an exclusive 25-per-cent discount on one item of their choice at any H&M store across Canada.
The deal is simple: shoppers only need to share that they’ve read Metro by showing their copy of the paper or the Metro app on their phone.
Metro Day’s planned promotional support includes:
- Full page ads on March 4-5-6 in Metro copies in the six markets.
- Metro promoters around flagship stores in Vancouver, Toronto and Montreal on March 6.
- Homepage takeover on metronews.ca on March 6.
- Geo-fenced mobile banners.
- e-blast to 34,500 Club Metro members, and communicated to 167,000 followers on Facebook, Twitter and Foursquare