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Move Over Hump Day, “Metro Day” Comes To H&M Stores Across Canada

H&M Metro DayAs part of their latest cross promotion campaign, national daily newspaper has proclaimed March 6th as “Metro Day” at H&M stores in Halifax, Montreal, Toronto, Edmonton, Calgary and Vancouver.

The promotion builds upon the success of last September’s and gives Metro readers an exclusive 25-per-cent discount on one item of their choice at any H&M store across Canada.

The deal is simple: shoppers only need to share that they’ve read Metro by showing their copy of the paper or the Metro app on their phone.

Metro Day’s planned promotional support includes:

  • Full page ads on March 4-5-6 in Metro copies in the six markets.
  • Metro promoters around flagship stores in Vancouver, Toronto and Montreal on March 6.
  • Homepage takeover on on March 6.
  • Geo-fenced mobile banners.
  • e-blast to 34,500 Club Metro members, and communicated to 167,000 followers on Facebook, Twitter and Foursquare