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Richter Selects DDB Public Relations As AOR

RichterMontreal-based Richter has named DDB Public Relations as its PR agency of record (AOR) for its new offering in Toronto.  In December 2012, Richter, formerly RSM Richter Chamberland in Montreal, expanded its business to Toronto, announcing a merger with entrepreneurial firm, SBLR LLP Chartered Accountants (SBLR), to expand their strategic accounting, business consulting and financial advisory firm offering.

DDB Public Relations has been tasked with developing a communications strategy to build profile of the new Toronto office and its senior leaders throughout 2013, exposing the market to Richter’s services and expertise amongst the entrepreneurial business community.

DDB agency works in partnership with Cohn & Wolfe in Montreal and Bleublancrouge, who is responsible for national branding and advertising.