Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

Boston Pizza Starts The Love Fest, Heart-Shaped Pizzas Help Local Charities

Heart_Shaped_Tuscan_Pizza_Insitu_mJust in time for Valentine’s Day, Boston Pizza is getting ready to help spread the love. As part of their latest campaign, the casual dinning chain is launching its annual heart-shaped pizza fundraiser. On Thursday, February 14 exclusively, Boston Pizza guests can enjoy a heart-shaped pizza in any of the restaurant’s 340 locations, with one dollar from each sale going toward the Boston Pizza Foundation in support of its national charity partners.

“Heart-shaped pizzas are a perfect way for our guests to celebrate Valentine’s Day with their family and friends,” says Steve Silverstone, Executive Vice President of Marketing at Boston Pizza International. “Not only will our guests’ Valentine’s Day meal be delicious but by purchasing a heart-shaped pizza they’ll be supporting numerous great causes.”

For Valentine’s Day 2013, Boston Pizza is expecting to make more than 50,000 heart-shaped pizzas. Boston Pizza guests can also write a Valentine’s message to someone special by purchasing a red-paper heart for a $2 donation. Stores will post the hearts throughout the restaurant to literally fill the walls with love in the lead-up to this romantic holiday. Donations collected from the paper-heart sales will also go to the Boston Pizza Foundation which raises funds for a variety of local, regional and national charities across Canada, including the Heart & Stroke Foundation of Canada, Kids Help Phone and Juvenile Diabetes Research Foundation.

This year, Boston Pizza is helping guests share the love online by offering shareable Valentine’s Day e-gift cards. Guests can purchase a gift card at, make a donation to the Boston Pizza Foundation and even share their gift card with a friend through Facebook.