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Show Time! – Call for Speakers

ShowTimeEntertainment has no bounders, consumers are everywhere, but how do we connect consumers?  Online video content has become a crucial part of our lives, and sites such as YouTube and Facebook have dominated the world as platforms to share online video.  Every broadcaster on the planet has or is looking for ways to be where the consumer is today and tomorrow.  Of course there is also a great opportunity to help brands advertise to their desired audiences via video solutions and platforms.

Canada is prime and ready to take full advantage of the online video eco-system.  In the spring of 2013 we will gather speakers who will share case studies, trends and market research that will help you better understand how to target and reach your desired audiences through online video, and integrating it into your existing marketing channels.


Where: Downtown, Toronto

When: May 7, 2013 – 8:00 am – 5: pm followed by cocktail reception

Attendees: Vice Presidents, Directors and Managers of Marketing, Advertising & Communications – Directors and Managers of Product Development – Brand and Product Managers – Presidents and CEOs – Directors and Managers of Business Development – VPs, Directors and Managers of Account Services – Creative Directors – VPs, Directors and Managers of Media Buying & Planning – Strategic Planners – Consumer Insight & Research Managers – Interactive Marketing Directors & Managers, Content Creators, Content Producers, Broadcasters 

About Toronto, Canada:

  • 3rd Largest Information and Communication Technology (ICT) sector in North America (behind San Francisco & New York)
  • Employs 3,000 firms and 148,00 employees
  • Annual sales are estimated to be in the $30 to $35 billion range
  • The sector export +$6 billion annually
  • Largest financial sector in Canada
  • Largest concentration of Head Office in Canada per capita

Format (proposed):

  • Breakfast Keynote
  • (2) Streams of Break Out Session (6 in total)
  • Lunch Keynote
  • (2) Streams of Break Out Session (6 in total)
  • Each will be approximately (40) minutes in length


  • Event Advisory Committee – be part of the team that helps shape this must attend conference
  • Sponsor – take advantage of the many online and offline exposure opportunities
  • Exhibit – take advantage of the many online and offline exposure opportunities
  • Pitch Pit – where content producers can pitch your show ideas in guaranteed 1-on-1 meetings with agents, broadcast, cable, digital and studio development executives.

Some possible session topics include:

  • Measuring Online Video
  • Branded Entertainment
  • Show Me The Money
  • Content Marketing / Crowdsourcing Video
  • Smartphones & Tablets Devices
  • User experience
  • Distribution Methods of The Champions
  • Advertising/ Video Advertising/ Native Advertising
  • ROI from Online Video
  • Copyright & Trademarks
  • Live vs. On-Demand
  • Creating Compelling Content
  • Monetization
  • Distribution
  • YouTube, Viddy and other online video social networks
  • Syndication


  • Branded Content
  • Analytics & Metrics


Other topics may be suggested as well

Expected Attendance – 250 – 300

Past Profectio Event Attendees – Delegates from companies such as Microsoft, Yahoo, Trapeze Media, Segal Communications, KPMG, CIBC, CBC, CanWest, Deloitte, Hill & Knowlton, Workopolis, IBM, Rogers and Virgin Mobile

Past Profectio Events – Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next”, “Word Up – Canada’s Word of Mouth Marketing Conference.” and The Bold & The Blogging

Proposal Submission Guidelines:

We do not accept proposals from speakers who want to make sales pitches or new product presentations.

Speakers need to be articulate and quick-witted presenters as well as intelligent and experienced professionals. Speakers will be addressing a large crowd so it is important that they feel comfortable speaking publicly.

SESSION TITLE: Your suggested session title should clearly convey the subject matter of your presentation.

DESCRIPTION: A brief 100-150 word write-up (paragraph form) that will clearly present what you and/or your panel would cover during the presentation. This should be a thorough overview of your presentation. Your description maybe edited as necessary.

Attendees Key Learning: Top 5 things that attendees will walk away from during this presentation.

BIOGRAPHY: A brief 100 word biography of your business experience with special emphasis on experience that would classify you as an expert in the field in which you wish to make your presentation. If you are suggesting a panel discussion we need the names, contact information and biography of the other proposed panelists you are recommending for your panel.

Speaker References: Contact information of any events that you have spoken at previously.

The speaker proposal form must be submitted electronically to

Submission Deadline: March 15, 2013

Sponsorship Opportunities are also available.

Is there a cost to speak?  No, but we have hard cost associated to run the event such as venue, A/V, food, etc.  With that said we will be more likely to select speakers with a great proposal and/or who support the event and help to ensure its success.