Field Day recently got the nod to take on two new clients, Power Sport Services (a subsidiary of the Motorcycle & Moped Industry Council) who has contracted Field Day to develop a new brand platform for its seven consumer shows across Canada. The Toronto-based branding company has also been selected by The Canadian National Sportsmen’s Shows (CNSS) to rework CNSS’s website design and architecture, using the organization’s existing brand identities. CNSS operates eight annual sports-‐related consumer shows across Canada including the Toronto Sportsmen’s Show and the Great Ontario Salmon Derby.
Field Day will also be tasked to develop a central web portal for both clients that will direct consumers to the individual show sites, and ensure consistency of experience for end users.