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Sequentia Environics Appoints Hobbs To Head of Agency Services

As they prepare for 2013, Sequentia Environics recently announced the appointment of Leona Hobbs as Head of Agency Services. In this new role, Leona will be responsible for guiding the overall agency services business, including strategic direction, service innovation and the recruitment and retention of talent.

Previously, Leona was Vice President and Partner at Social Media Group (SMG), where she provided leadership for the account team in broad areas of social media client strategy, innovation, research, content and community. Prior to SMG, Leona worked at Tucows, Yahoo! and Fleishman-Hillard Canada in a range of marketing and communications roles.

Leona is a 15-year marketing and communications veteran with expertise in social media and digital marketing. Leona focuses on content marketing, social media marketing and guiding organizational development for marketing operations including training, workflow definition, governance and collaboration.