As the end to 2012 quickly approaches public relations professional Martin Hoffman has opened the doors to his own agency, Oversea Strategies. As Martin puts it in his email to PR In Canada, “I help organizations build business-to-business relationships and engage with the public across all types of media: traditional, digital and social. I provide strategic counsel, project leadership and training to solve marketing challenges and manage critical communication initiatives.”
Martin was most recently with Veritas Communications as their Senior Vice President, Social and Digital Communications, and Director of Communications at the Ontario Ministry of the Environment prior to Veritas. Prior to his work at the government, Martin was Senior Vice President at High Road Communications and Vice President at Fleishman-Hillard prior to High Road.