As lifestyle newswire mononews wraps up its second year of business they shared with PR In Canada their impressive growth since initially launching. The Montreal-based newswire service has recorded a 68% increase in client sign-ups, 600 clients have signed on for their service which covers lifestyle, arts and entertainment news.
“We’ve noticed that writing an effective press release is becoming a lost art, especially with the added challenge of the Social Media environment.” commented Robin Thornton, Managing Director of mononews. “Both through the monitoring of results and the questions coming directly from struggling clients we recognize this is an area where help is needed.” mononews decided to draw on it’s expertise and on-going learning to produce The mononews e-Guide to the Lifestyle Press Release — a comprehensive resource to help produce effective press releases for our times.
mononews also offers a free press release distribution service to not-for-profits, local and cultural initiatives as well as community and public service organizations.