energi PR continues to round of their public relations team with their newest hire Shawna Rossi as Vice President and Consumer Practice Group Lead. Shawna is based in the Toronto office and oversees both the Toronto and Montreal based consumer teams, and will be responsible for leading the consumer team, managing client and stakeholder relationships and providing strategic and creative direction that will contribute to the growth of the agency and its clients.
Shawna has held various roles in her career so far including Vice President at Cohn & Wolfe agency where she led the Consumer Marketing team, as well as Vice President, Public Relations with Young & Rubicam Brand. At Young & Rubicam she directed the Canadian operation of a North American grassroots communications and influencer relations program and overseeing a team of nine provincial public relations agencies for an automotive account.