Premium coffee Nespresso announced the launch of the second phase of its television advertising campaign “The best café. Yours.” The goal of the campaign is to help further awareness for the brand among coffee lovers amidst the recent growth of the single serve coffee market in Canada and the U.S. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
“Staying true to the European heritage of Nespresso, we are thrilled to partner with Penelope Cruz—being a coffee lover herself who appreciates the elegance, high quality coffee experience that Nespresso provides, she naturally conveys how easy it is for consumers to create café quality espressos, cappuccinos and lattes at home with a simple touch of a button,” said Jacques Demont, President, Nespresso Canada. “We are finding now more than ever that people will not compromise on their coffee quality and only want the best coffee at home.”
Nespresso pioneered the global premium portioned coffee concept over 25 years ago when it introduced its range of smartly-designed and convenient single-serve espresso machines to European consumers. Nespresso quickly became the global reference in the industry, known for combining the highest quality Grand Cru coffees; sourced from the top 1-2 percent of the world’s best coffee beans; with simplicity, perfection and innovation. Additionally, each machine in the Nespresso ranges allows for fresh milk options – whether built into the design as with the stylish Lattissima Plus, or accompanied by the Aeroccino Plus – creating a luscious topping of foam for the perfect cappuccino or latte.
“The best café. Yours.” is an integrated campaign with digital, social, and a new website www.nespresso.com/whatelse, with TV as the initial driver. Launching nationally on primetime and cable networks in Canada on Dec. 3rd and the U.S. on Nov. 20th.