APEX PR Promotes Five, Hires New Digital Talent

November 21, 2012


APEX PR has announced changes to their talent roster this morning on their digital team, as well they have made a few promotions as they look towards having a strong 2013.  Beauty and lifestyle expert Lauren Baswick and B2B-B2C/retail specialist Jennifer Stein have been promoted to Account Directors.  Sonia Prashar has been promoted to Publicity & Marketing Manager, a new role within APEX that focuses on high-level strategic media relations as well as marketing opportunities for the agency.  Rounding out the promotions are Catherine Mitchell to Account Manager and Kylee Berencsi to the position of Consultant.

As APEX looks to strengthen their digital offering they have hired Alicia Cox Thomson as the public relations agency’s new Digital consultant.  Alicia was formerly with Chatelaine.com and Shaw speciality channels HGTV, Food Network Canada and Slice, and brings a wealth of media insights as well as a strong background in developing and executing social media programs.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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