APEX PR has announced changes to their talent roster this morning on their digital team, as well they have made a few promotions as they look towards having a strong 2013. Beauty and lifestyle expert Lauren Baswick and B2B-B2C/retail specialist Jennifer Stein have been promoted to Account Directors. Sonia Prashar has been promoted to Publicity & Marketing Manager, a new role within APEX that focuses on high-level strategic media relations as well as marketing opportunities for the agency. Rounding out the promotions are Catherine Mitchell to Account Manager and Kylee Berencsi to the position of Consultant.
As APEX looks to strengthen their digital offering they have hired Alicia Cox Thomson as the public relations agency’s new Digital consultant. Alicia was formerly with Chatelaine.com and Shaw speciality channels HGTV, Food Network Canada and Slice, and brings a wealth of media insights as well as a strong background in developing and executing social media programs.