UNICEF Canada has named Veritas Communications its new public relations agency of record. The two organizations first worked together on a joint venture which saw the launch of UNICEF Canada’s new three-year, “No Child too Far” brand campaign that seeks to re-engage Canadians with an organization that most will associate with coin collection during Halloween.
Over the years UNICEF has been credited with saving more children’s lives than any other humanitarian agency. The new UNICEF brand creative, which showcases various objects used by UNICEF field staff to reach vulnerable children around the world, includes a pair of well-worn boots owned by Canadian Nigel Fisher, the current Deputy Special Representative of the UN Secretary-General in Haiti. Mr. Fisher’s boots, which travelled over 100,000 kilometers in a dozen developing countries in Asia, the Middle East and Africa, were inducted into the Bata Shoe Museum on November 1st, 2012 – an event celebrated by Sonja Bata, Founding Chairman of the Bata Shoe Museum, David Morley, UNICEF Canada President and CEO, UNICEF staff members and other supporters of the organization.
Along with the induction of Nigel’s boots, Veritas will help promote UNICEF Canada’s Survival Gift Guide that includes a collection of items essential for child survival and development and raise the profile of key UNICEF Canada staff, global reports on child-well-being, upcoming events and donating opportunities.