THINK DIFFERENT[LY] Opens Its Doors, Uses New PR Agency Model

November 1, 2012


Tradition is good, but sometimes we all need to shake things up a bit, and dust off those cobwebs. Lyndon Johnson is looking to do exactly that with his new agency “THINK DIFFERENT[LY],” that is aiming to offer small-medium businesses a different way to work with a public relations agency.

According to Lyndon, “Traditional PR agency models are also far too focused on fee-generating activity rather than actually helping their clients figure out the best way to market their product or service. Figuring out who the target audience is, what a company should say to them, and how best to do it, takes a back seat in many cases. We want to redress these problems and help companies increase the return on their PR and marketing investments.”

THINK DIFFERENT[LY] will work with clients based on a set-hourly rate versus the traditional model where an agency puts a client on a retainer.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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