MasterCard Turns To Ketchum In The US, Will They Select A New PR AOR For Canada Next?

October 31, 2012


News broke that MasterCard is going to consolidate all their public relations efforts in the Unites States and has selected Ketchum as their new agency of record.  Here in Canada the MasterCard business is being handled by Environics Communications so of course we have to word if Ketchum will also get the business here in Canada?

We reached out to MasterCard for comment who has said, “Ketchum will be named as AOR for US Markets and Corporate only.”


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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