News broke that MasterCard is going to consolidate all their public relations efforts in the Unites States and has selected Ketchum as their new agency of record. Here in Canada the MasterCard business is being handled by Environics Communications so of course we have to word if Ketchum will also get the business here in Canada?
We reached out to MasterCard for comment who has said, “Ketchum will be named as AOR for US Markets and Corporate only.”