5 Tips To Find Social Media Influencers

October 10, 2012


Sysomos recently released a new report, “How to Get Social Media Influencers Talking about You” and we have 5 tips from the report for you:

  • Don’t just rely on big-name influencers — sometimes up-and-comers will have more incentive to mention something new and cool.
  • People are most influenced by what their friends and family do and like and less by the likes and actions of celebrities.
  • Recognize and reward influencers with special content, deals and offers.
  • Online influence is a two-way street — brands need to do their part to promote the credibility of their influencers and not just the other way around.
  • Influencer behavior is not the same on every social platform — tactics must be tailored to the unique ways people use each platform.

Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry


Related Stories:


Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

>