With Success On TV, Fountain Tire Brings Campaign To Radio

October 1, 2012


You may recall the “Always There” campaign that was created for Fountain Tire by their advertising agency One advertising, which received quite a bit of success from TV viewers. Today they have announced that elements of the “Always There” campaign will be brought into  a new promotional radio campaign to promote Fountain Tire’s annual Fall tire sale.

Four new retail radio spots use a variety of humorous situations, leading to Fountain Tire’s Fall tire sale, promoting four tires for the price of three. Tag line in each spot is: ‘Another reason…to trust Fountain Tire.’

The first two radio spots, Synchronized and Trumpet, will run until October 13 with two more spots to run later this year. The key message of the campaign is: At Fountain Tire, the owners run the store, so you get great deals. And now is the time to take advantage of Fountain Tire’s great 4 for 3 tire sale.

Radio markets include stations in BC, Alberta, Saskatchewan and Manitoba.
The target audience is Men/Women, owners of passenger vehicles or light trucks.

There is strong awareness of Edmonton-based Fountain Tire in Central and Western Canada, known for providing excellent quality tires and auto service. But what sets Fountain Tire apart is that unlike the traditional business model, whereby franchises can be purchased as a turnkey business, Fountain Tire hand-selects their owner partners. Fountain Tire owners typically have years of industry experience, are dedicated to providing superior customer service, and are on-site bringing that experience directly to the consumer.

Advertising Agency: One Advertising

Media Buying: Vizeum


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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