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4 Killer Mistakes To Piss Off A Journalist

  1. Pitching the wrong way – The name of the game is media relations, relationship take time to build and there are different ways to communicate, not every journalist wants to be called.
  2. Pitching too often – Some clients news stores can be seasonal, and they might have a lot of promotions to share, but you don’t want to flood a journalists inbox with press releases they perceive as the same or similar.
  3. Ignoring/ not knowing their name – Saying a person’s name is a sign of respect.  It is a very simple way to stroke someone’s ego (and we all have an ego, yes, even you).
  4. Ignoring/ not knowing their area of interest – Quite often PR In Canada gets pitched on stories that have nothing to do with our audience.  Do you really want to read about a new chocolate being launch in Texas on PR In Canada?