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McKimm Joins Veritas Communications As Executive Vice President

With a new President at the helm, Veritas Communications announced today the hiring of Martha McKimm as the public relation agency’s new Executive Vice President. Martha has over 20 years of communications experience, and was most recently with MSL Canada as their Senior Vice President, Consumer Practise Leader (she was promoted to last June) where she provided high-level strategic counsel and leadership on an array of beauty, retail and lifestyle brands, as well as food and financial services organizations.

In her two decades of experience, McKimm has worked with such iconic clients as Procter & Gamble, TD Bank, Joe Fresh, Loblaw, Tim Hortons, Indigo Books & Music, The Home Depot Canada, Williams-Sonoma and Tiffany & Co., and has become recognized as an influential figure in the marketing of consumer packaged goods.