American Express Canada (AMEX) and Toronto Pearson International Airport (GTMA) recently announced a new collaboration covering advertising, marketing, sponsorship and customer experience at Canada’s biggest airport. As over 33 million travelers pass through Toronto Pearson every year this is a huge opportunity for AMEX to gain a tremendous amount of visibility and engage with the traveling audience.
“This is a very exciting partnership and one that goes far beyond traditional advertising” said David Barnes, Vice President, Advertising and Sponsorships, American Express Canada. “The real focus of our relationship will be on adding services and benefits to improve the travel experience for both our existing Cardmembers and other travellers who will be exposed to our brand in a meaningful way and get a taste of the special treatment we are famous for”.
This multi-million dollar program includes numerous joint initiatives throughout the entire airport slated to roll out by the end of 2012, in addition to preferred sponsor status with significant advertising and sponsorship assets. In addition to the benefits linked to the partnership, certain American Express Cardmembers (based on Card) will continue to enjoy lounge access to Plaza Premium Lounges (including the American Express Lounges) and AirCanada Maple Leaf Lounges.