Louianna Inc. Selects Korrelation Communications As PR AOR

June 29, 2012


Toronto-based Korrelation Communications has been named its public relations agency of record by Louianna Inc., makers of products such as Louianna Organic Extra Virgin Olive Oil and Organic Balsamic Vinegar.  Louianna Inc. retained Korrelation to contribute to the development and execution of the company’s public relations initiatives and marketing communications strategies for its culinary dynamic duo – a certified PDO organic extra virgin olive oil and PDO organic balsamic vinegar. Over the course of the next year, Korrelation will support a series of marketing and PR campaigns for Louianna Inc. in partnership with some of the company’s top tier clients.  The assignment also includes national media relations, event management, developing a CSR platform, along with grassroots, viral and social media activities.  Louianna Inc. is also launching its new in-store marketing materials, including packaging and shelf-talkers; sampling and other in-store programming.


Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry


Related Stories:


Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

>