Toronto-based Korrelation Communications has been named its public relations agency of record by Louianna Inc., makers of products such as Louianna Organic Extra Virgin Olive Oil and Organic Balsamic Vinegar. Louianna Inc. retained Korrelation to contribute to the development and execution of the company’s public relations initiatives and marketing communications strategies for its culinary dynamic duo – a certified PDO organic extra virgin olive oil and PDO organic balsamic vinegar. Over the course of the next year, Korrelation will support a series of marketing and PR campaigns for Louianna Inc. in partnership with some of the company’s top tier clients. The assignment also includes national media relations, event management, developing a CSR platform, along with grassroots, viral and social media activities. Louianna Inc. is also launching its new in-store marketing materials, including packaging and shelf-talkers; sampling and other in-store programming.