Beverage Brands Selects scratch For Summer Launch Campaign

June 28, 2012


Toronto-based scratch has a new assignment for the summer as they have been selected by Beverage Brands to help launch WKD into the Ontario market. WKD has had great success in the UK and will now look to bring their beverage to the Canada market, as part of the assignment, scratch’s work will include promotional material, media outreach, street teams, sponsorship, large-scale event management, and on-premise activity. A significant emphasis will be placed on social media programs and sampling for the launch of this exciting new entry in the ultra-competitive “cooler” market.

Scratch will hit the ground running with the arrival of WKD Vodka Blue and WKD Vodka Red in late Spring of 2012. The plan is to extensively promote the brand through the peak volume summer period and finish the year off strong.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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