Beverage Brands Selects scratch For Summer Launch Campaign

Toronto-based scratch has a new assignment for the summer as they have been selected by Beverage Brands to help launch WKD into the Ontario market. WKD has had great success in the UK and will now look to bring their beverage to the Canada market, as part of the assignment, scratch’s work will include promotional material, media outreach, street teams, sponsorship, large-scale event management, and on-premise activity. A significant emphasis will be placed on social media programs and sampling for the launch of this exciting new entry in the ultra-competitive “cooler” market.

Scratch will hit the ground running with the arrival of WKD Vodka Blue and WKD Vodka Red in late Spring of 2012. The plan is to extensively promote the brand through the peak volume summer period and finish the year off strong.