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Immersion Media Acquires PR Agency

As they look to round out their offering, Toronto-based acquired The Eventrix Partnership this week for an undisclosed sum.

“We’re thrilled to be merging Eventrix with the Immersion team.” said Immersion Media Partner and Group Account Director, Rich Padulo. “We’ve been working with them for years, so joining forces was a natural evolution. Immersion Media and Eventrix together have executed turnkey programs within all business categories, from automotive to financial institutions to packaged goods and retail. We’re definitely looking forward to putting their large-scale event and public relations expertise to work by coupling it with our experience in activations, sponsorship and digital and mobile medias. We’re betting on this expanded service offering being of great value to our Clients and Partners.”

Full story on Profectio.