As they look for more ways to add value to their portfolio of premium and unique account holder experiences, Visa Canada recently announced the launch of the Visa Infinite Music Series, an exclusive benefits program that gives Visa Infinite account holders once-in-a-lifetime access to some of the world’s most popular artists through intimate events and VIP concert experiences.
The first event in the Series offers various package options, listed on Visa’s website. It will take place on June 30 in the heart of Ontario’s wine region, Niagara-on-the-Lake, and will feature iconic Canadian rockers The Tragically Hip, along with Death Cab for Cutie and The New Pornographers.
“Visa Infinite is all about connecting Canadians to their passions,” said Jennifer Arthurton, Head of Consumer Credit Products, Visa Canada. “Already known for providing premium benefits and access to exclusive, world-class experiences across travel and dining, the launch of the Visa Infinite Music Series provides yet another exceptional benefit for Canadian cardholders, turning the Visa Infinite card into their ticket to memorable music experiences.”
Highlights for this summer’s Series include access to a Tragically Hip concert after-party, luxury, round-trip transportation to Niagara on the Lake from downtown Toronto, a gourmet barbecue at Jasper Park with special musical guests, and VIP access to one of the hottest Canada Day events in the country.
In addition to one-of-a-kind events, the newly launched Visa Infinite Music Series will provide account holders with a wide range of unique benefits specifically designed to delight music lovers across the country. In addition to pre-sale ticket access and tickets to “sold out” concerts, benefits include perks like valet parking, VIP lounge access and premium seating at some of Canada’s biggest concerts.