Veritas Communications announced the appointment of Krista Webster as the new president of the Toronto-based public relations agency. She takes over for Beverley Hammond, Formerly President and CEO, who has assumed the role of Veritas Chair. Krista joined Veritas in 2009 as Executive Vice President and Partner, bringing more than 15 years of marketing communications experience to the agency, including 10 years with a global agency where she managed the North American Consumer Practice and served as global beauty director. She has worked with blue-chip clients such as Procter & Gamble, Philips, Maytag, Loblaw/Joe Fresh, Porter, Rogers Wireless, Nestle, Roche, Pfizer and Sunkist.
This comes at a good time for the agency as they have had their share of staff turn over, but reports they have “experienced growth trajectory of over 400% over the last 10 years,” but still maintains a good roster of clients such as CBC, Expedia.ca, Target, and WIND Mobile.