2012 IABC/Toronto OVATION Awards – And The Winners Are…

May 31, 2012


The Toronto chapter of the International Association of Business Communicators (IABC) held their annual OVATION Awards last night, clients and agencies were recognized for their contributions for a year’s worth of some pretty cool and compelling campaigns.  Top honors went to Narrative Advocacy Media as they were awarded People’s Choice Award for its “Best Conversation Ever” campaign. The People’s Choice Award is handed out annually in recognition of the best communications campaign of the year, as voted by IABC/Toronto members.  The “Best Conversation Ever”, was developed for WIND Mobile, and they gave five Canadians the conversations of a lifetime, while donating more than $500,000 to Canadian charities. Starting with the simple question, “If you could talk to anyone in the world, who would it be?”, the campaign brought to life WIND Mobile’s brand promise of “The Power of Conversation.” Through the campaign, five lucky Canadians will have the conversations of their lives with the likes of Michael J. Fox, Sidney Crosby, Christopher Nolan, Alex Anthopoulos and Brett Wilson.

COMMUNITY RELATIONS

Communication Management – Community Relations
Excellence
Get Volunteering
Manifest Communications, Manulife Financial, Volunteer Canada, QMedia Solutions
Manifest Communications: Andrea Donlan, Stephanie Mannone; Volunteer Canada: Ruth MacKenzie, Paula Speevak-Sladowski, Wendy Mitchell, Graham Machacek, Phoebe Powell, Melanie Hientz, Shannon Harvey; Manulife Financial:  Jeronimo DeMiguel; QMedia:  Dorothy Engelman

Communication Management – Community Relations
Excellence
The Creation of Koodonation – Canada’s First-Ever Microvolunteering Community
Strategic Objectives and Koodo Mobile
Deborah Weinstein, Michael Shipticki

Communication Management – Community Relations
Merit
A Historic Remembrance Day
DDB Public Relations
Martine Levy, James Loftus, Greg Vallentin, Leah Walters, Erin Bodley

GOVERNMENT RELATIONS

Communication Management – Government Relations
Merit
Kidney Cancer Canada-Atlantic Campaign
Environics Communications
Environics Communications and Kidney Cancer Canada

MEDIA RELATIONS WITH BUDGET UP TO $50K

Communication Management – Media Relations with budget up to $50K
Excellence
Tenderflake declares 2011 the year of the pie
Paradigm Public Relations
Tracey Bochner, Karen Williams, Kathleen Adams, Jessica Bouchard, Paradigm Public Relations; Cheryl Gill, Krissy Dziewior, Sylvia Sicuso, Maple Leaf Foods

Communication Management – Media Relations with budget up to $50K
Excellence
Renter’s Insurance 101
Paradigm Public Relations and TD
Michael Abbass, Diane Bellissimo, Liz Christiansen, Falan Hamilton, Jillian Turgeon, Paradigm Public Relations; Natalie Jikerjian, Samson Yuen, Tara Sirinyan, Fiona Hirst, TD

Communication Management – Media Relations with budget up to $50K
Excellence
The Climb to Conquer: Destigmatizing mental health in the youth and adolescent community
Argyle Communications
Rob McEwan, Caroline De Silva, Kristina Rikunova, Daniel Tisch APR

Communication Management – Media Relations with budget up to $50K
Excellence
Building Canada’s Better Vibes-one good deed at a time
MAVERICK PR
Julie Rusciolelli, Natalia Smalyuk, Kirsten Walkom and Colin Nekolaichuk; Zulu Alpha Kilo: Zak Mroueh; Media Experts: Mark Sherman

Communication Management – Media Relations with budget up to $50K
Merit
Cold blast melts away irregular heartbeat – Arctic Front® Media Launch
Xposure PR and Medtronic of Canada
Melicent Lavers-Sailly, Medtronic of Canada, Jane Wilcox, ABC, Xposure PR, Terance Brouse, Xposure PR

Communication Management – Media Relations with budget up to $50K
Merit
TD brings e-recycling to local communities
Paradigm Public Relations and TD
Tracey Bochner, Carolyn Abbass, Sinead Brown, Andrea Hanft, Paradigm Public Relations; Barbara Timmins, Tamar Nersesian, TD

Communication Management –  Media Relations with budget up to $50K
Merit

Rest Easy: The Launch of Sleep Country Canada Sleep Medicine Labs
Argyle Communications
Alison George, Kendra Dubyk, Daniel Tisch APR


Communication Management – Media Relations with budget up to $50K
Merit
Franklin Templeton Investment Forum: Capitalize on a Changing World
Argyle Communications
Daniel Tisch APR, FCPRS, Keith Damsell, Sarah Kingdon, Debra Chan, Leily Shafaee, Sophie Garber, Winnie Kam

Communication Management – Media Relations with budget up to $50K
Merit
Setting the Pace — Advisa MRI™ Media Launch
Xposure PR and Medtronic of Canada
Melicent Lavers-Sailly, Medtronic of Canada, Jane Wilcox, ABC, Xposure PR, Terance Brouse, Xposure PR

Communication Management – Media Relations with budget up to $50K
Merit
Prostate Cancer Canada: Prostate Cancer Awareness Week
Argyle Communications
Daniel Tisch APR, Rob McEwan, Caroline De Silva and Anna Campbell

Communication Management – Media Relations with budget up to $50K
Merit
G Adventures Career Break Campaign
G Adventures
Timothy Chan

Communication Management – Media Relations with budget up to $50K
Merit
The Launch of Grimbergen Beer
Strategic Objectives and Carlsberg Canada
Deborah Weinstein, Michael Shipticki

Communication Management – Media Relations with budget up to $50K
Merit
TD Summer Reading Club
MSL Canada
TD Bank Group: Megan Hooper; MSL Canada: Martha McKimm, Tuuli Hannula, Mary Attard, Natasha Newell-Vieira

 

Communication Management – Media Relations with budget up to $50K
Merit
Keith’s Green Initiative ‘Show Your Plaid’
Edelman Canada

Communication Management – Media Relations with budget up to $50K
Merit
UPS Canada’s Peak Season
APEX Public Relations
Erick Bauer, Ken Evans, Tanya Elliott-Briden, Dan Ovsey

Communication Management – Media Relations with budget up to $50K
Merit

The Lost Wallet Program
Polaris PR Inc.
Shelley Pringle, Kathryn Boothby

MEDIA RELATIONS WITH BUDGET GREATER THAN $50K UP TO $100K

Communication Management – Media Relations with budget greater than $50K up to $100K
Excellence
Magnum Ice Cream Bars Canadian Launch
Strategic Objectives and Unilever Canada
Judy Lewis, Tara McCarthy, Jordanna Shtal

Communication Management – Media Relations with budget greater than $50K up to $100K
Excellence
CNIB Eye Remember
Edelman Canada
Marsha Rosenberg, Marie-Christine Garon, Mahafrine Petigara and Candice Bruton


Communication Management – Media Relations with budget greater than $50K up to $100K
Excellence
McDonald’s Canada McCafe Launch 2011
GolinHarris Canada
Adam Wall, GolinHarris Canada; Andrea Dart, GolinHarris Canada; Valerie Mendonca, GolinHarris Canada; Julie Owen, GolinHarris Canada; Jackie Elliott, GolinHarris Canada; Yolonda Abrahams, GolinHarris Canada; Janelle Gomes, GolinHarris Canada; Margaret Poole, GolinHarris Canada; Karin Campbell, McDonald’s Restaurants of Canada Limited; Louis Payette, McDonald’s Restaurants of Canada Limited; Stephanie Sorensen, McDonald’s Restaurants of Canada Limited; Jason Patuano, McDonald’s Restaurants of Canada Limited; Chris Stannell, McDonald’s Restaurants of Canada Limited

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit
Starbucks 40th Anniversary
Edelman Canada
Alexis Redmond, Darren Roberts, Sarah Brandon, Angie Di Rezze, Melissa Goveas, Cynthia Innes, Camille Kowalewski, Matthew Hayles, Arinn Ryan

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit
Real Women of Philadelphia
Edelman Canada
Angie Di Rezze, Michelle Elmaleh, Emily Palley-Samson, Robyn Adelson, Sandra D’Ambrosio

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit
Make Your Face a Maynards
Edelman Canada
Robyn Adelson, Sarah Brandon, Melissa Legaspi, Kate Kernahan

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit
Future Shop Holiday
Citizen Optimum
Stephanie Nadalin, Nina Kalos, Tonisha Bath, Amber Murphy

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit

Transat Holidays Vacationer for a Year
Strategic Objectives and Transat Holidays
Judy Lewis, Adriana Lurz, Jennifer Buchalter, Ive Balins

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit
Creating Eminence for Deloitte Canada by Leveraging Its Annual TMT Predictions
Broad Reach Communications
Andrea Lekushoff, Gwen McGuire, Heather McCulligh, Terance Brouse

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit

Sale of Maple Leaf Sports and Entertainment
Fleishman‐Hillard Inc. and Ontario Teachers’ Pension Plan
Fleishman-Hillard: Daniel Madge, Bill Walker, John Capobianco, Jay Armitage; Ontario Teachers’ Pension Plan: Deborah Allan, Andrew Kondraski, Jane Rowe, Glen Silvestri, Ashvin Malkani

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit

The TOPSHOP TOPMAN Takeover
Strategic Objectives and Hudson’s Bay Company
Deborah Weinstein, Michael Shipticki

Communication Management – Media Relations with budget greater than $50K up to $100K
Merit

Launch of the Nokia N8
Ketchum
Jennifer Atkinson, Ketchum; Laura Jeffrey, Ketchum; Linsey Flannery, Ketchum; Mila Mironova, Nokia Canada

MEDIA RELATIONS WITH BUDGET GREATER THAN $100K

Communication Management – Media Relations with budget greater than $100K
Excellence
Elections Ontario Makes Voting Easy
Thornley Fallis Communications and Elections Ontario
Jo Langham, ABC; Terry Fallis; Jennifer Fox; Diane Bégin, APR; Andrea Smith and Erin McKay (Thornley Fallis Communications); Cheryl Clarke, Lalitha Flach, Alicia Fowlie and Julia Bennett (Elections Ontario)

Communication Management – Media Relations with budget greater than $100K
Excellence

Best Conversation Ever
Narrative
Amanda Alvaro, Lindsay Mattick Davidson, Sascha Von Nickisch-Rosenegk, Amanda Buchanan, Shelley Thomas

Communication Management – Media Relations with budget greater than $100K
Excellence

The White Cashmere Collection 20 Fashion with Compassion
Strategic Objectives and Kruger Products
Deborah Weinstein. Catherine Heroux, Jennifer Buchalter, Sarah McConnell

Communication Management – Media Relations with budget greater than $100K
Merit
Best Buy Canada’s Holiday & Mom: The Chief Gift-Buyer Campaign
Edelman Canada
Danielle Jang, Robyn Adelson, Jason Kinnear, Michelle Elmaleh, Hilary Bassett, Ryley Murray, Michael Thomson , Brock Penner, Marie-Pierre Longpre

Communication Management – Media Relations with budget greater than $100K
Merit
Bring it on: Canadian Tire’s Winter Driving Preparation Campaign
Canadian Tire and North Strategic
Canadian Tire Automotive Communications Team: Duncan Fulton, Liz Hamilton, David Gollom, Sebastien Bouchard, Jessica Culp, Stephanie Bonk. North Strategic: Justin Creally, Nicole Grant

Communication Management – Media Relations with budget greater than $100K
Merit
McDonald’s Canada McHappy Day 2011 Program
McDonald’s Restaurants of Canada Ltd. & GolinHarris Canada
Chris Davies, Stephanie Sorensen, Jason Patuano, Chris Stannell, Louis Payette, Karin Campbell, McDonald’s Restaurants of Canada Ltd.; Adam Wall, Andrea Dart, Valerie Mendonca, Julie Owen, Jackie Elliott, Yolonda Abrahams, Janelle Gomes, Margaret Poole, GolinHarris Canada

Communication Management – Media Relations with budget greater than $100K
Merit
Allstate Canada 2011 Media Relations Program
Thornley Fallis Communications and Allstate Insurance Company of Canada
Jo Langham, ABC; Terry Fallis; Jennifer Gordon; Jennifer Fox; Diane Bégin, APR; Katie Charbonneau and Andrea Smith (Thornley Fallis Communications); Karyn Toon, Karen Benner and Kevin Wilson (Allstate Insurance Company of Canada)


Communication Management – Media Relations with budget greater than $100K
Merit

Holiday Moments with Indigo
MSL Canada
Indigo Books & Music: Janet Eger, Lisa Huie, Jason Ip MSL Canada: Martha McKimm, Nadia Beale, Katie Noble, Mary Attard, Joshua Zarobiak

Communication Management – Media Relations with budget greater than $100K
Merit

APCOR ‘Real Cork Floors’ Campaign
DDB Public Relations
Martine Lévy, Keka DasGupta, Sharon Hayward, James Loftus, Erin Bodley

MARKETING COMMUNICATIONS WITH BUDGET GREATER THAN $50K UP TO $100K

Communication Management – Marketing Communications with budget greater than $50K up to $100K
Merit

Introducing Apothic Red
PRAXIS
Paula Oreskovich, Liz Luzza, Michele Enhaynes, Brittany Siddall, Matt Juniper

Communication Management – Marketing Communications with budget greater than $50K up to $100K
Merit
Future Shop Back to School
Citizen Optimum
Stephanie Nadalin, Nina Kalos, Tonisha Bath, Amber Murphy

MARKETING COMMUNICATIONS WITH BUDGET GREATER THAN $100K

Communication Management – Marketing Communications with budget greater than $100K
Excellence
APCOR ‘Real Cork Floors’ Campaign
DDB Public Relations
Martine Lévy, Keka DasGupta, Sharon Hayward, James Loftus, Erin Bodley

Communication Management – Marketing Communications with budget greater than $100K
Merit

Canadians are nuts for peanuts!
Argyle Communications
Alison George, Kyla Best, Mackenzie Keller, Janet Grdovich, Taryn Wismer, Misty Meeks, Daniel Tisch APR

Communication Management – Marketing Communications with budget greater than $100K
Merit

‘Let the Saving Begin’
Narrative
Jeff Marshal, VP Marketing and Brand Management, Scotiabank Krista Vriend, Director, Marketing Strategy & Planning, Scotiabank David Rosenberg, Chief Creative Officer, Bensimon Byrne Sandi Truffen, VP Group Account Director, Bensimon Byrne Lindsay Mattick Davidson, Director of Public Relations and Lead Creative Strategist, Narrative Tricia Soltys, Account Director, Narrative

SPECIAL EVENTS WITH BUDGET UP TO $50K

Communication Management – Special Events with budget up to $50K
Excellence
Official Opening of Mississauga Celebration Square
City of Mississauga
Sandra Desrochers, Mary Tomasi, Ivana Di Millo, Sonja Banic, Ben De Santis

Communication Management – Special Events with budget up to $50K
Excellence

YWCA Facility gets a Makeover care of Jergens Overnight Fix Nightly Restoring Moisturizer
APEX Public Relations Inc.
Erin Hardy, Catherine Mitchell, Elyn Kirby Arscott, Dayna Pollard

Communication Management – Special Events with budget up to $50K
Merit
Docs on Ice
Halton Region
Angela Sugden-Praysner, Anna Larson,ABC, Al Navikevicius, Dr. David Palmer and the Doctors’ Hockey Club, Trevor Clark and the Alzheimer Society of Hamilton Halton

Communication Management – Special Events with budget up to $50K
Merit
Rimmel: A Bird’s Eye View of London
APEX Public Relations
Stephanie Engel, Heather Hopkins, Kylee Berensci, Lauren Baswick, Linda Andross, Pat McNamara


Communication Management – Special Events with budget up to $50K
Merit
Whales Tohora Exhibition Ceremonial Launch
Ontario Science Centre
Anna Relyea, Christine Crosbie, Ellen Flowers

SPECIAL EVENTS WITH BUDGET GREATER THAN $50K UP TO $100K

Communication Management – Special Events with budget greater than $50K up to $100K
Excellence

Subaru Brings Sexy Back To The AutoShow
DDB Public Relations
Martine Levy, James Loftus, Greg Vallentin

Communication Management ­ – Special Events with budget greater than $50K up to $100K
Excellence

Official “Ground Breaking” Launch for Ripley’s Aquarium of Canada
Argyle Communications
Daniel Tisch APR, Roanne Argyle, Debra Chan, Misty Meeks, Sarbjit Kaur, Caroline De Silva, Carmela Antolino

Communication Management – Special Events with budget greater than $50K up to $100K
Merit

iDAPT: unveiling a new era in rehabilitation science
Toronto Rehab – University Health Network
Todd Leach, Carolyn Lovas, Melissa McDermott, Nicole Bodnar, Geoff Koehler, Erica DiMaio, Alex Radkewycz, Lea Zeltserman, Gehna Singh, Gillian Howard, Christian Cote

SPECIAL EVENTS WITH BUDGET GREATER THAN $100K

Communication Management ­– Special Events with budget greater than $100K
Excellence
100 Years of Women’s Health
Women’s College Hospital
Jodi Salem, Teresa Mostert, Jenny Cheadle, Sherri Appell, Janice Nathanson.


Communication Management – Special Events with budget greater than $100K
Excellence
Norton Cyber Safety Expo
MAVERICK PR
Julie Rusciolelli, Paula Morrison, Candi Jeronimo, Natasha Dos Santos, Nicole Cayer and Elana Ziluk

ISSUES MANAGEMENT AND CRISIS COMMUNICATION

Communication Management ­–  Issues Management and Crisis Communication
Merit
Creating Canada’s Ultimate Authority in Sports: Canadian Tire Corp.’s Acquisition of The Forzani Gro
Canadian Tire Corp.
Canadian Tire Corporate Affairs Team; Fleishman-Hillard Financial Communications Team

EMPLOYEE, MEMBER OR HR COMMUNICATION

Communication Management ­– Employee, Member or HR Communication
Excellence
Stick It To The Flu
The Scarborough Hospital
Dave Bourne, Cindy Woods, Teresa McCormack

Communication Management ­– Employee, Member or HR Communication
Excellence
Meridian Announces Amalgamation with Desjardins Credit Union
Meridian
Scott Windsor, Andra Chinapen, Tina Fera-Parisi, Diane Medeiros, Elissa Smitten

Communication Management – Employee, Member or HR Communication
Merit
Barrick Maintenance Improvement Program
Barrick Gold Corporation
Janet Wile, Bill Gray, Henry Dang, Julie Winget, Robert Cronin

Communication Management – Employee, Member or HR Communication
Merit
Discover Barrick Lunchtime Information Sessions
Barrick Gold Corporation
Janet Wile, Henry Dang, Evelyn Yallen, Julie Winget

Communication Management – Employee, Member or HR Communication
Merit
The Revitalization of Pre-Retirement Member Presentations
CAAT Pension Plan
Diane Smith, Carlene Quildon, Jordan Simard, Robert Stuart, Brittney Ashley, Derek Dobson

Communication Management – Employee, Member or HR Communication
Merit

Communicating a contribution increase to pension plan members
CAAT Pension Plan
Diane Smith, Linda Wooding, Robert Stuart, Carlene Quildon, John Cappelletti ABC, Jordan Simard, Derek Dobson

STRATEGIC MANAGEMENT PROCESS

Communication Management – Strategic Management Process
Merit

City of Mississauga: Communications Master Plan
Argyle Communications
Roanne Argyle, Sarbjit Kaur, Debra Chan, and Daniel Tisch APR, Argyle Communications; Ivana Di Millo and Sonja Banic, City of Mississauga

BRAND COMMUNICATION

Communication Management ­– Brand Communication
Excellence

Ontario College of Social Workers and Social Service Workers: Building value through brand communica
Argyle Communications
Daniel Tisch, APR, Roanne Argyle, Leily Shafaee

Communication Management ­– Brand Communication
Merit

Lay’s Farmers Campaign
Fleishman-Hillard
Kim Saunders, Megan Johnson, Megan Stoudt, Jacob Porpossian, Stéphanie Panneton


SOCIAL RESPONSIBILITY INCLUDING ECONOMIC, SOCIETAL AND ENVIRONMENTAL DEVELOPMENT

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Excellence
Penelope4Ontario
Environmental Defence
Rick Smith (Executive Director), Matt Price (Director of Campaigns), Shiloh Bouvette (Campaign Manager), Adam Scott (Campaign Manager), Stephanie Kohls (Director of Communications), Erin Charter (Communications Manager), Aviva Friedman (Communications Coordinator), Heidi Eisenhauer (Campaign Coordinator), Peter Dreimanis and Joshua Earl Warburton (Film Producers), Dominic Bortolussi, Oleg Khabarov and Hesham El-nahas (Web Architect), Jeffrey Rae (Designer)

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Excellence
The Creation of Koodonation – Canada’s First-Ever Microvolunteering Community
Strategic Objectives and Koodo Mobile
Deborah Weinstein, Michael Shipticki

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Merit
WSPA Canada: Collars Not Cruelty
Argyle Communications
Daniel Tisch APR, Misty Meeks, Alison George, Taryn Wismer, Carmela Antolino, Sarbjit Kaur

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Merit
Molson Canadian Introduces the Red Leaf Project
Paradigm Public Relations
Michael Abbass, Diane Bellissimo, Gina Kohn, Liz McLeod, Paradigm Public Relations; Forest Kenny, Tonia Hammer, Molson Coors

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Merit

The Body Shop’s “Stop Sex Trafficking of Children & Young People” Petition
Strategic Objectives and The Body Shop Canada
Judy Lewis, Adriana Lurz, Ive Balins


Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Merit

A Farewell to Featherwagons
Halton Region
Beckie Jas, Brandon Koepke, Anna Larson, ABC, Halton Region Air Quality/Climate Change Picture Book Committee. Halton Region Creative Services

Communication Management – Social Responsibility including Economic, Societal and Environmental Development
Merit

Oakville Canopy Club
Town of Oakville
Janine Ivings, Jeff Smalley, Brett McNally

ELECTRONIC, DIGITAL AND INTERACTIVE COMMUNICATIONS

Communication Management – Electronic, Digital and Interactive Communications
Merit

New Transit for Toronto: The Eglinton-Scarborough Crosstown
Argyle Communications
Daniel Tisch APR, Roanne Argyle, Misty Meeks, Taryn Wismer

Communication Management – Electronic, Digital and Interactive Communications
Merit
Making it Click at ontarioshores.ca
Ontario Shores Centre for Mental Health Sciences
Susan Nakhle, Maureen Patterson, Jennifer Bastarache, Krista Luxton

Communication Management – Electronic, Digital and Interactive Communications
Merit
myTVO 2.0: Transforming a static intranet into an engaging tool for two-way communication
TVO
Christina Francisco, John Gallo, Maria Gonzalez, Sue Indrigo, Jill Javet, Mark McKay, Michael Palma, Jeff Rohrer, Todd Slivinskas

Communication Management – Electronic, Digital and Interactive Communications
Merit
RECO Website Re-Design
Real Estate Council of Ontario
Sherri Haigh, Lisa Scianitti


SOCIAL MEDIA

Communication Management – Social Media
Merit
The Sales Experience Social Media Initiative
RBC Royal Bank of Canada
Dana Dean, APR, Jennifer Andres, Margaret Young

Communication Management – Social Media
Merit
Kraft Foods DessertCentre.ca Festive Blogger Program
Edelman Canada
Robyn Adelson, Sandra D’Ambrosio, Jennifer Brown, Jennifer Zed, Amanda Lazarovitz

Communication Management – Social Media
Merit

BrighterLife.ca
High Road Communications
Sun Life Financial: Darin Diehl, AVP, Digital Communications Brenda Spiering, Manager/Editor, Sun Life Canada Wendi Phillips, Director, Digital Marketing Pauline Won, Director, Client Solutions Steven Gangbar, Director, Social Media and Intranet Bill Meikle, Director, E-Business/Mobile Brooke Robinson, Sr. Specialist, Social Natasha MacFarlane, Digital Content Consultant Rosie Amio, Digital Technical Consultant High Road Communications: Katherine Fletcher, Senior Partner & Managing Director, Digital Brandy Fleming, SVP Kristy Pryma, Vice President Adrienne Connell, Account Director Sarah Long, Account Executive Jessey Bird, Senior Writer Amy Husser, Writer Steve Coppola, SVP User Experience Chrys Moll, Creative Director Chris Howell, SVP Technology Peter Tasker, Senior Developer

Communication Management – Social Media
Merit
The Creation of Koodonation – Canada’s First-Ever Microvolunteering Community
Strategic Objectives
Deborah Weinstein, Michael Shipticki

Communication Management – Social Media
Merit
TD Social Customer Service
TD
Wendy Arnott, Sunayna Tuteja, Darryl Silva


Communication Management – Social Media
Merit
Cold Stone Creamery Signature Creation Contest
MSL Canada
Cold Stone Creamery Canada (Tim Hortons) David Morelli, Alexandra Cygal; MSL Canada: Paul Keable, Anne Yourt, Sara O’Reilly, Diane Sidik, Rainer Takahashi, Patricia Lariviere

Communication Management – Social Media
Merit
MaRSDD Social Media Revitalization
MaRS Discovery District
Cathy Bogaart, Chris Stevenson, Karen Schulman Dupuis, Kara Collins, Shenthuran Vijayananthan

WRITING

Communication Skills – Writing
Excellence
Coverage of 2011 Global Mine Rescue Summit
Barrick Gold Corporation
Janet Wile

Communication Skills – Writing
Excellence
Unplugged: Electric Vehicle Realities Versus Consumer Expectations
Broad Reach Communications
Broad Reach Communications: Andrea Lekushoff, Bruce Geddes, Heather McCulligh, Donna Dawson. Deloitte Touche Tohmatsu: Craig Giffi, Joe Vitale, Mimi Lee, Michelle Drew, Jennifer McHugh.

Communication Skills – Writing
Merit
Renter’s Insurance 101
Paradigm Public Relations and TD
Diane Bellissimo, Liz Christiansen, Paradigm Public Relations; Natalie Jikerjian, Samson Yuen, TD


PUBLICATIONS

Communication Skills – Publications
Excellence

Barrick Beyond Borders
Barrick Gold Corporation
Nancy White and Stuart Weinberg

Communication Skills – Publications
Merit
Barrick News Global Employee Newsletter
Barrick Gold Corporation
Janet Wile, Evelyn Yallen, Henry Dang, Julie Winget

Communication Skills – Publications
Merit

For the RECOrd
Real Estate Council of Ontario
Sherri Haigh, Amy Lewis, Adam Hawkins, Kristina Rikunova

MULTIMEDIA OR DIGITAL CONTENT

Communication Skills – Multimedia or Digital Content
Merit

The Lake of Bays View
Environics Communications
Bruce MacLellan, David Whillans

Communication Skills ­– Multimedia or Digital Content
Merit
Enhancing the Image of Realtors with Video
Thornley Fallis Communications and Ontario Real Estate Association
Jo Langham, ABC; Mike Edgell; Katie Charbonneau and Diane Bégin, APR (Thornley Fallis Communications); Bob McLean and Sandi Clark (Ontario Real Estate Association)


PUBLICATION DESIGN

Communication Creative – Publication Design
Merit
Answering the Call
Ontario Shores Centre for Mental Health Sciences
Susan Nakhle, Andrea Worrall, Jordan Leroux, John Upshaw

Communication Creative – Publication Design
Merit

RSA – Large Commerical & Specialty
AIMIA
Ben Buckton, Dave Reachill

OTHER GRAPHIC DESIGN/3D

Communication Creative – Other Graphic Design/3D
Excellence
Oakville Canopy Club
Town of Oakville
Jeff Smalley, Janine Ivings

Communication Creative – Other Graphic Design/3D
Excellence
TORZEN™: A New Global Nylon Brand
MAVERICK Public Relations
Tom Poldre, MAVERICK; Keith Burton, KB&I Services; Jodie Stutzman, INVISTA

Communication Creative – Other Graphic Design/3D
Excellence
Divorce Details
Diana Degan & Associates
Diana Degan

In case you missed it, here are the 2011 IABC Ovations Winners.

Coverage of the IABC/ Toronto OVATION Awards courtesy of mononews, the lifestyle newswire.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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