Strategic Objectives Wins 9 IABC/Toronto OVATION

April 20, 2012


As the 2012 IABC/Toronto OVATION Awards of Excellence quickly approaches, the team over at Strategic Objectives has started the celebration early. The Toronto-based public relations agency picked up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of Merit.

This year the agency won in three distinct categories including Community Relations; Corporate Social Responsibility and Media Relations. They won top honours for their national campaigns including: The launch of Koodonation – Canada’s first-ever online microvolunteering community; media relations support for the eighth annual White Cashmere Collection 2011: Fashion with Compassion – a fund- and awareness-raiser for the Canadian Breast Cancer Foundation; and the Canadian launch of Magnum ice cream bars, starring celebrity heiress Ivanka Trump.

Strategic Objectives also earned five awards of merit for: The Body Shop Stop S*X Trafficking of Children and Young People (corporate social responsibility); the launch of Grimbergen beer (media relations); the launch of Koodonation (social media); the launch of Topshop and Topman (media relations); and Transat Holidays (media relations).


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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