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Strategic Objectives Wins 9 IABC/Toronto OVATION

As the 2012 IABC/Toronto OVATION Awards of Excellence quickly approaches, the team over at Strategic Objectives has started the celebration early. The Toronto-based public relations agency picked up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of Merit.

This year the agency won in three distinct categories including Community Relations; Corporate Social Responsibility and Media Relations. They won top honours for their national campaigns including: The launch of Koodonation – Canada’s first-ever online microvolunteering community; media relations support for the eighth annual White Cashmere Collection 2011: Fashion with Compassion – a fund- and awareness-raiser for the Canadian Breast Cancer Foundation; and the Canadian launch of Magnum ice cream bars, starring celebrity heiress Ivanka Trump.

Strategic Objectives also earned five awards of merit for: The Body Shop Stop S*X Trafficking of Children and Young People (corporate social responsibility); the launch of Grimbergen beer (media relations); the launch of Koodonation (social media); the launch of Topshop and Topman (media relations); and Transat Holidays (media relations).


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