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Budweiser Scores A Hat-Trick With Playoff Payoff

As we get ready for the 2011 – 2012 hockey playoff season, Budweiser is looking to take winning to the next level by giving Canadians the chance to win the ultimate hockey fan’s dream – hockey tickets for life! Budweiser has launched its Playoff Payoff in-pack promotion that features more than $6 million in instant win prizing from partners including Samsung, Xbox and McCain.

Playoff Payoff PINs can be found on bottle caps in specially-marked cases of Budweiser and on coasters at participating bars and restaurants. Each PIN includes a city and playoff round in the playoffs. Fans can go online to to enter PINs and track their Playoff Payoff pool in the hopes of winning the ultimate hockey fan’s dream, or find more information at

“Budweiser is a huge supporter of hockey and we know how deep love of the game runs coast-to-coast. We’re continuing to make hockey more exciting, more fun and more accessible for Canadians. And, with Playoff Payoff, we’re delivering on this in a very big way – the chance to win hockey tickets for life,” said Ben Seaton, Marketing Manager, Budweiser Canada. “This season – whether their favourite city makes the playoffs or not – fans can become part of the excitement from start to finish with the simple twist of a cap.”

To date, this is Budweiser’s biggest promotion to-date, and consumer have a chance to win up to $6 million in instant win prizes.