Earlier this week, the Sponsorship Marketing Council of Canada hosted the 2012 Sponsorship Marketing Awards at an event in downtown Toronto.
General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program,Ā Scotiabank, which took home three awards; and BMO, CIBC and Kraft Foods each winning two awards.
Here is the complete list of winners for 2012:
Best of Show
- āChevrolet Hockey Helmet Programā
Sports
- Gold Award: āChevrolet Hockey Helmet Programā
- Award of Distinction: āBMO Team of the Weekā
Arts & Entertainment
- Marilyn Michener Excellence in Arts & Entertainment Award (Gold Award): āCIBC IIFA Sponsorshipā
- Award of Distinction: āScotiabank Nuit Blancheā
Small BudgetĀ (less than $100,000 annually, including rights fees and activation)
- Gold Award: āReady to Bet with Mise-o-jeu!ā
- Award of Distinction: āTD Festival of South Asiaā
Media SponsorshipĀ (activation of sponsored programs experienced primarily via media such as broadcast, print, online, etc.)
- Gold Award: āScotiabank Hockey Day in Canadaā
- Award of Distinction: āKraft Celebration Tourā
Business-to-Business
- Award of Distinction: āIBM āBusiness 2 Businessā ā
CauseĀ (not-for-profit programs)
- Gold Award: āRickardās is a Proud Partner of Movember Canadaā
- Award of Distinction: āCanadian Breast Cancer Foundation CIBC Run for the Cureā
Special InterestĀ (activation of sponsored programs created in areas other than Sports, Arts & Entertainment, or Cause)
- Gold Award: āBMO Calgary Stampedeā
- Award of Distinction: āĆā¬ Table avec Metroā
Sustained SuccessĀ (three or more consecutive yearsā duration)
- Gold Award: āScotiabank Community Hockey Sponsorship Programā
- Award of Distinction: āKraft Hockeyvilleā