Luxury Brands, Who’s Buying Them In Canada And The United States?

March 21, 2012


When you think luxury brand, you probably have a certain image of what that type of consumer looks like. Well thanks to an infographic from market research firm Empathica, you now have a clearer and visual representation for both Canada and the US.
According to their data, 25% earn less than $30,000 per year, and nearly 40 percent are students. Store presence also plays a factor with 75 percent of luxury consumers suggesting they will buy nothing (or buy less) if there aren’t enough employees in the store. To them, customer service is key, if not the determining factor of whether they’ll shop.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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