High Road Communications announced it has been named public relations agency of record for Boston Pizza’s Canadian business. The relationship started back in December 2011 when High Road provided a number of services including corporate and community-level support, and most recently on its takeout and delivery campaign, Finger Cooking, and its 20th annual heart-shaped pizza charity event, which raised more than $614,000 for the Boston Pizza Foundation.
“High Road not only has relevant experience and meaningful relationships with media, but also a dynamic team that brings flare and creativity to the Boston Pizza brand,” said Perry Schwartz, Director of Communications, Boston Pizza International. “We met with several agencies through the RFP process, but High Road stood out from the pack right from the initial pitch with their fresh new strategy and ideas.”
In the coming months, High Road will be tasked to create a number of integrated campaigns as the food chain lays out its aggress marketing plans.