After several years of a highly successful campaign led by funny-man/spokesperson Thom Sharp, Fountain Tire turned to Due North for help in the launch of its new brand campaign designed to further define the Fountain Tire customer experience. Fountain Tire, is a Edmonton-based in Western Canada retailer providing tires and auto service.
The TV brand campaign, still features Fountain Tire’s loveable frontman, launches with a “set up” 0:30 spot called Always There. It defines what it is to be a Fountain Tire owner, and features the owner’s “personal promise” board which is displayed in the store, a physical manifesto of the owner’s guarantee of their commitment to superior levels of customer service.
The key message of the campaign is: At Fountain Tire, not only does the owner run the store, but they are personally committed to making sure you want to come back – and recommend them to your friends and family.
TV includes National Specialty and Conventional TV. The target audience is Adult 25-54 who drive passenger vehicles / light trucks with a slight male skew.